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5 Ways To Use Asphalt Paving Colors In Your Business

Key Takeaways

  • The paving materials and services are often the first thing in mind when we install the driveway.
  • Paving colors usually take a backseat as we focus on more important things.
  • However, as a business owner, you must add a distinct color and vibe to your place.
  • Paving colors are a great way to increase the business appeal and help visitors and employees differentiate between different property areas.
  • Action Construction Asphalt & Concrete can help give your asphalt driveway the look it needs. Contact us to elevate your property.

If you’re a business owner with commercial property, keeping it in top condition is essential for making a good impression on clients and customers. Look for ways to add some personality and style to your space. If so, you’ll be interested in the many options for asphalt paving colors. Various colors can create a durable and decorative surface that improves your property’s look and gives it a unique touch. This blog post explores popular uses for asphalt paving colors and how they can benefit your business.

Asphalt Paving Color Options

Asphalt paving is a versatile, durable, and cost-effective way to pave your commercial property. And with so many asphalt paving colors to choose from, you can create a custom look that will make your business stand out from the competition. Here are five ways to use asphalt paving colors to give your business a boost:

1. Increase business appeal – First impressions are everything, so make sure your business makes a good one with asphalt paving in an eye-catching color. From bright yellow to rich burgundy, there’s an asphalt paving color to match any style.

2. Customize asphalt color to match your company’s branding and logo – Create a cohesive look for your business by matching your asphalt paving color to your company’s branding and logo. This will give your customers a sense of professionalism and help them remember your business long after they leave.

3. Create unique designs and patterns – With so many asphalt paving colors available, the possibilities for unique designs and patterns are endless. Get creative and use different colors to create stripes, polka dots, or even words or phrases. The sky’s the limit!

4. Use asphalt paving colors to direct traffic – If you have a large commercial property, you can use different colors of asphalt paving to direct foot traffic where you want it to go. This can be especially helpful during busy times or events.

5. Enhance safety with brighter colors – Asphalt paving colors can also enhance your property’s safety. Brighter colors will make obstacles more visible, reducing the chances of accidents.

Also, Read – Preparing Your Asphalt Parking Lot for the Winter Weather

The Color Wheel

When choosing a color for your asphalt driveway, you might feel like you’re swimming in a sea of possibilities. To help narrow things down, let’s look at the color wheel. A color wheel is a helpful tool for understanding which colors go well together.

  • Blacktop: The classic black color of asphalt is a popular choice for many homeowners. It is versatile and goes with just about any home style. Plus, it is easy to maintain and doesn’t show dirt as quickly as lighter colors. 
  • Brownstone: This rich, deep brown color is perfect for homeowners who want to add a touch of elegance to their driveway. 
  • Burgundy: For a pop of color, burgundy-stained asphalt is an attractive option. It pairs well with homes in earth tones or with brick exteriors.
  • Charcoal: Charcoal is a dark grey color that makes any home look sophisticated. 
  • Cobblestone: If you’re looking for something unique, cobblestone asphalt can give your driveway an Old World feel. 

Here are a few reasons why businesses should consider painting their commercial asphalt driveways:

1. To Make a Statement

Your commercial asphalt driveway is often the first thing potential customers will see when they pull up to your business. So why not make a statement? A brightly colored driveway can help your business stand out from the competition and make a positive first impression.

2. To Increase Curb Appeal

Whether you’re trying to attract customers or tenants, increasing the curb appeal of your property is always a good idea. A fresh coat of paint on your commercial asphalt driveway can go a long way toward achieving that goal.

3. To Protect Against Sun Damage

Asphalt is durable, but it’s not immune to damage from the sun’s ultraviolet rays. Over time, unprotected asphalt can become brittle and crumble. A coat of paint will provide an extra layer of protection against the elements and help prolong the life of your driveway.

4. To Save Money in the Long Run

It may cost more upfront to paint your commercial asphalt driveway, but it will save you money in the long run by reducing maintenance costs and extending the lifespan of your pavement. 

How to Use Asphalt Paving Colors to Your Business’s Advantage?

As a business owner, you can use the different asphalt paving colors to your advantage. Here’s how it helps.

1. Use color to make a statement.

If you want your business to stand out, consider using asphalt paving in a bold color. You can use color to send a message or create an atmosphere. For example, if you want your business to be seen as fun and approachable, then consider using a bright color like yellow or orange. If you want to convey luxury and sophistication, opt for a darker color, like black or gray.


2. Use color to discourage loitering.

If you’re tired of people loitering outside of your business, consider using a color that will discourage them from hanging around. Studies have shown that specific colors can have a calming effect on people, so try using a blue or green asphalt paving material. Consider using a patterned design instead of a solid color.

3. Use color to attract attention.

Want more foot traffic? Then consider using an eye-catching color like red or pink for your asphalt paving material. You can also use signage and graphics to make your business stand out.

Upgrading your commercial property can be as easy as a fresh coat of paint—or in this case, asphalt. Please request a quote from the Action Construction Asphalt & Concrete professionals to see how we can elevate your property with our top-of-the-line paving materials and services in Arlington, TX. You’re sure to love our work!