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Creative Ways To Use Asphalt Paving Colors In Your Business

You don’t want to be just another commercial building with a boring grey parking lot or a dull blacktop driveway. Your customers won’t retain your business in their minds if they don’t have anything visually appealing to look at when they pull up. It is where asphalt paving colors can come into play and give your business the creative edge it needs to stand out.

How to Select an Asphalt Color:

The most important thing when selecting a color is to make sure it coordinates with your company’s branding. If you have a logo, use that as a starting point. You can also consider the colors of your building, signage, and company vehicles. Once you know what colors will work, you can start looking at asphalt paving colors.

Popular Asphalt Pavement Colors:

Once you’re sure what to look for in an asphalt color, it’s time to explore your options. While it depends on your personal preference, here are a few colors that are popular among businesses:

  • Muted orange
  • Deep blue
  • Subtle grey
  • Bright yellow

How to Incorporate Asphalt Paving Colors into Your Business:

Now that you know a little more about asphalt paving colors, how can you incorporate them into your business? Here are a few ideas:

Designate Different Areas of Your Parking Lot:

Commercial parking lots are often divided into sections for different purposes. For example, you might have a section for employee parking, visitor parking, and accessible parking. You could use asphalt paving colors to designate different areas to enhance functionality and reduce the time spent circling the lot looking for an open spot. For example, you could paint the employee parking section blue and the visitor parking section green.

Highlight Entrances and Exits:

Your commercial building’s entrance and exit are two of the most critical areas of your property. You could use asphalt paving colors to highlight these areas to make them more visible and reduce the risk of accidents. For example, you could paint the entrance a bright yellow and the exit a bright green.

Enhance Safety with Asphalt Paving Colors:

How safe is your driveway or parking lot? Can kids tell what the “no-go” areas are? If not, it’s time to pull some paintbrushes and work. Start by using a bright color, like yellow, to paint a crosswalk or hazard area. It will make it more visible to drivers and pedestrians and help reduce the risk of accidents. Similarly, if you have a construction zone on your property, you could use asphalt colors to mark it off and make it more visible. It will warn people to stay away and help keep them safe.

Promote a New Product or Service:

It all comes down to how creative you want to be. If you’ve recently launched a new product or service, use your pavement to promote it. For instance, you could leave hints about the recent launch on your property’s walkway or stencil arrows pointing toward a new entrance. It will generate curiosity and get people talking about your business. If you’re a shopping mall or a store, this is a great way to get foot traffic in the door.


Using colors on your asphalt pavement is an inexpensive way to make your business stand out. It will also help you achieve specific goals, including increasing safety, promoting a new product, or simply making a good impression.

If you’re ready for the change, Action Construction Asphalt and Concrete can make it happen, serving Austin and the surrounding areas.

Get a free quote from us today!